Categories
Three browse axes — each Dig is assigned to exactly one bucket in each axis at publish time.
By industry
The vertical or market segment a Dig targets. Construction, HVAC, food service, professional services, healthcare administration, transportation, retail, and so on.
Browse all industry categories ›
By leverage angle
The structural advantage a Dig is built on — the reason a small operator could plausibly capture value here without out-spending or out-staffing an incumbent. Regulatory compliance, labor scheduling, intake automation, post-sale workflows, the long tail of niche workflows enterprise vendors ignore, and so on.
By market size
Total addressable market for the Dig’s target buyer:
- Small — under $50M TAM. Often the most attractive bucket for solo operators; less competition, less established-vendor pressure.
- Medium — $50M–$500M TAM. The historical sweet spot for indie SaaS and small B2B tools.
- Large — $500M+ TAM. Higher ceiling, higher competition; the skeptic case typically gets harder here.